Thursday, July 7, 2011

Spierer Family Launches Website Redesign

Lauren Spierer's family, along with the help of Indiana University (Public Safety and Institutional Assurance department) announced the launch of its redesigned website The new design allows for easier navigation, provides enhanced functionality, and encourages site visitors to send "Reflection" letters to Lauren. Lauren's mom, Charlene Spierer, has taken time to respond to over 1,000 emails.

Recognizing the evolution of online communications, the website has integrated social media components with links to the Official Twitter Page and Official Facebook Page This allows people to see what is being said about the search to #FindLauren in real time.

Within two days of Spierer’s disappearance, the Hillel Center at Indiana University was organizing search efforts on behalf of the Scarsdale, N.Y., native.

Avi Katz, an Indiana University student who is active in Hillel, helped the Spierer family create the first web design that launched on June 11. Katz says they were averaging over 10,000 hits a day. Even though the website had a great impact on the search thus far, Avi still feels the need to do more, "I just wish there was more I could do to help," said Katz.

A California based Search Engine Optimization company, VIP or Nomics, has also stepped forward to offer their services free of charge to help the website climb rankings.